IUSportCom
Indiana University Student Sports Media


Blogs

October 24, 2013
 

The Detroit Lions and Social Media

More articles by »
Written by: Alexis Stowe
7acb2303ef288a04bad6b6c047e39415
The Detroit Lions have an underutilized Facebook, Twitter, and Instagram account.

The organization utilizes all three of these types of social networking often to show the fans what is going on in the Detroit Lion’s world. The Detroit Lions Social Media does not interact with their fans.  The organization’s tweets are simply play by plays, advertisements, pictures of the team and games, interactions with sports analysts, information and retweets.  They could do a better job with involving the fans, since as of this moment they do not do it at all.

The Detroit Lions organization does not comment back on Instagram or on Facebook and they do not tweet or retweet at all.  Fans like to know that the organization has appreciation for them and their commitment to the team; therefore they should interact and show some level of love to them.  The Lion’s social media makes it seem like they only care about ESPN and sports analyst’s opinions.

The types of promotions that the Lion’s social media uses are things such as: tweeting articles written on their website, showing the different community services they are doing in their community and promoting articles written by the Michigan paper called “M Live.”  Their Instagram and Facebook posts are virtually the same thing.  One could assume they do this because not every Lion’s fan has an Instagram, but most people have a Facebook.  Therefore, putting the same content on the Instagram and Facebook page is a missed opportunity to promote to a wider population without providing duplicate information.

The Detroit Lion’s social media usage does provide some good value to their fans.  They keep their fans updated daily on what is going on with the Detroit Lions.  It is also nice that they tweet a play by play of the games so that fans who are not able to watch the game still know what is going on.  Another cool thing that the Detroit Lion’s social media does is show behind the scenes videos; for example the Lion’s in the tunnel before the game.  Although they keep their fans informed on what is going on with their team, they miss the opportunity to interact with their fans and get them involved.  Social Networking should also be a way the fans can interact with their favorite team.  The Detroit Lions social media is therefore not currently providing the best possible fan experience.

For more information on the Detroit Lion’s usage of social media visit their official Facebook, Twitter, and Instagram pages.

 

 

 

 

Print Friendly


About the Author

Alexis Stowe
Alexis Stowe is a sophomore at Indiana University majoring in Sport Communication and Broadcast with a minor is Sport Marketing and Management and Telecommunications. Alexis hails from the great city of Indianapolis. She is a member of the IUSportCom team. Future hope is to work for a major NBA team as a director of ticket sales.



 
 

 
PL-Twitter-Icon_400x400

Premier League Recap – Week 6

In what looked a promising weekend, PL watchers were disappointed by a lack of drama in both the Merseyside and London derbies. Fortunately, action elsewhere around the league led to another generally thrilling weekend. To reca...
by Scott Stewart
0

 
 
Screen Shot 2013-11-09 at 10.19.10 PM

Frustrating Afternoon is Nothing New

Another year, another missed opportunity. Over the past number of seasons, Indiana football has given fans reason for optimism, only to let them down, losing a winnable game. Since 2012, games such as Ball State, at Navy, and v...
by William Chukerman
0

 
 
6560876

No offense, but that was offensive.

Yes, the title is a double entendre. On a late September Saturday afternoon that left fans with sun-burnt cheeks and crushed hopes for the 2014 IU football campaign, one can argue that the Hoosiers didn’t disappoint their fan...
by Jonathan Baron
0

 




 
UA-2967222-2