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October 2nd, 2011
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Joe Namath: From Beaver Falls to Broadway to….Twitter?

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“He’s a hero
He’s a pro
He’s a Mr. Something Else, our Broadway Joe
He’s a groovy, super guy
He can pass a football through a needle’s eye…”

You probably know Joe Namath for “The Guarantee” prior to Super Bowl III, then defeating the heavily-favored Baltimore Colts 16-7.

Or maybe you remember him for his suspension from Alabama when in a drunken stupor he began directing traffic in downtown Tuscaloosa, his teary-eyed “retirement” from football when NFL commissioner Pete Rozelle told him to cease any involvement he had with a New York City bar named “Bachelor III”, his commercial with Noxema shaving cream where a young Farrah Fawcett shaves his face, or maybe you have the image of Joe sitting on the sideline in a full-length white fur coat with low-cut white shoes.

So how does a guy like Joe Willie follow up a Hall of Fame career filled with excitement, injury, and controversy? In a much less dramatic fashion than Lebron taking his “talents” to south beach, Joe has taken his creative talents to social media, via Twitter.

Although unverified with over 24,000 followers, Joe Namath has become quite the ‘tweeter’, especially for a 68-year-old man who grew up in a poor neighborhood just outside of Pittsburgh. The majority of his tweets come on Jets and Alabama game days where he tweets his thoughts on his former team’s games.

With that said, Joe does have interesting, as well as comical things to say on twitter, and tries hard to reach an audience in a different way, in a world much different than when he grew up. He enjoys interacting with fans and goes out of his way to invite people to ask questions, in many cases he responds to dozens at a time in his typical controversial fashion. Although he has recently drawn some criticism from Jets Head Coach Rex Ryan about Joe’s credibility concerning issues within the Jets organization.

He also has his own website and YouTube channel where he uploads weekly videos about the Jets upcoming opponents previews and postgame reports, his thoughts on the draft, and any other relevant topics concerning the New York Jets.

It’s really exciting to see a guy like Broadway Joe embracing social media rather than damning it, and I think a lot of former and current athletes could learn a lot from him as they begin using social media.

Be sure to follow him on Twitter @RealJoeNamath and check out his website: http://broadwayjoe.tv/philanthropy/

“…What a feeling, what a sight
When we see that number 12 in green and white
1, 2, 3, hut, go, go, go
No one else can throw like Broadway Joe”

About the Author

Harris Baker
My name is Harris Baker. I'm from New Jersey (NOT the Jersey Shore) and I'm a Junior at IU majoring in Sport Communication-Broadcast. I started with IUSportCom in Summer 2011 and I also work as a Hoosier Host with IU football recruiting. I'm a huge Jets, Yankees, and Nets fan (yes, there are Nets fans). Follow me on Twitter @Harris_Baker


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